年度咨询服务两大业务

品牌改善服务

多维感知,单维印象。品牌的人、事、物、景都是外在感知印象的核心载体,词与形象均如外壳,与它们所覆盖的实体一样,都是印象的组成部分。杨中力营销咨询独创品牌“印象管理”方法,将更适于视觉、更易于观察、更便于记忆的品牌元素整合管理,形成最为利益差异的销售印象标签。

Perception is multi-dimensional, nevertheless, impression is single-dimensional. The people, things, objects, and scenes of a brand are the core carriers of external perception and impression. Words and images are like shells, and they are all components of the impression, just like the entities they cover. Yang Zhongli Marketing Consulting Co., Ltd. creates the method of "Impression Management”, which integratedly manages the brand elements that are more suitable for vision, convenient to observe, and easier to remember, thus forming a sales impression label with the most profitable difference.

习惯即生意,基于线上购买习惯,匹配线上销售场景化建设。杨中力营销咨询将整合线上销售全渠道入口形象,分渠治理,由陈列到陈设,贯穿销售逻辑次序的进行品牌化、产品化、案例化的内容形象输出,分层级模块化管控。快速拉升TOP排名,品牌有风格,产品有矩阵,案例有追溯。


Consumers’ buying habits are business, therefore, online sales should base on them and match the corresponding scene of consumption. Yang Zhongli Marketing Consulting Co., Ltd. integratedly manages the omnichannel portals’ image of online sales from display to furnishing, and organizes them from the logic of sales, layers to modules, finally outputs the image which are branded, productive, and case-based. For the reason that the TOP ranking of the products raises quickly, the brand has its own style, the products have the matrix, and the cases are traceable.

现场即货场,触点即体验,每个现场都该具备成交促动力。杨中力营销咨询依据消费动线,将现场终端分区域功能设定、分区域产品陈设、分区域广告呈现、分区域场景营造,有序合理引导与建议顾客,开创现场“产品导示化”模块前置消费者串联消费需求。


The exhibited-scenes are like the cargo yard while tevery touch point of the consumer is the inimitable experience. Due to that, every exhibited-scene should promote transactions. According to consumers’ moving line, Yang Zhongli Marketing Consulting Co., Ltd. sets up the regional exhibited-scene based on the products’ function, the display and the advertisement. Therefore, we create an on-site “Product Guidance” module that can guide and advise customers in an orderly and reasonable manner, which finally motivates the consumer demands in advance.

生意增长服务

战略即取舍,规划即可控。杨中力营销咨询依势而为,量身定做,助力企业成就实效生意。不盲从、不夸大、不欺诈,以最合理的经营构成制定年度生意战略,以达成为目的,以实施为原则。长期规划做目标,短期规划做营收。


Business strategy is a choice of accept or reject, as a matter of fact, the business planning can be controlled. Yang Zhongli Marketing Consulting Co., Ltd. adapts to the original situation and customizes the strategy to help enterprises achieve their business goal. We do not follow blindly, not exaggerate, or to deceive; on the contrary, we formulate the annual business strategy based on the reasonable business composition with the goal of achievement and the principle of implementation. Our long-term planning is to achieve the business goal while our short-term planning is to raise the company’s revenue.

产品即生意,产品即现金流。一流的产品线闭环串转,二流的产品线单线叠加,三流的产品线互相干扰。杨中力营销咨询深研行业与消费洞察,以顶层视野为企业搭建产品、产品线、产品架构,贯彻执行引、串、转、裂的闭环产品矩阵。


Products are business and sales make cash flow. The first-class product-line is a closed-loop system, in which products connected with each other and finally lead to promotion. Relativelythe second-rate product-line is a single-line superimposed mode, while the products of the third-rate may even interfere with each other. Yang Zhongli Marketing Consulting Co., Ltd. researches the industry and insights into consumption for enterprises, to rebuild the product, the product-line and the architectures of products from a top-level perspective, which implements the closed-loop product matrix of “Attraction-Connection-Transformation-Promotion”.

有效成交即为流量,裂变成交即为增长。获取流量囤积,设定裂变纳新,私域精细化层级管理,属于每个成长型企业的存活之道。杨中力营销咨询擅于跨行业流量获取,以独创“流量前置”的实效方法,为各大企业提供精准流量获取、转化策略设计,实效开启新客增长渠道。


Effective transactions are business flow, and when it transforms into transactions, is called growth. One of the survival courses of growing companies is learning how to obtain flow and hoard them. Afterwardsset rules to transform the flow into transactions, finally manage them fine and hierarchically. Yang Zhongli Marketing Consulting Co., Ltd. is good at getting flow cross-industry by utilizing the original effective method of "Flow Preposition". We provide business strategy for enterprises with getting precise flow and transforming them into transactions, which can effectively develop the new customers.

运营落地即为实效。杨中力营销咨询渗透品牌链全网推广运营建设,快速铺设品牌云信息数据,改善企业由名字到品牌的全网数据累积。加以精细化的线上销售平台运营管控,精准搭建不同平台偏重的产品架构及运营策略,快速拉升店铺权重及产品TOP值,有效实施高效投产比。


Executing the marketing planning is the real effect. Yang Zhongli Marketing Consulting Co., Ltd. constructs the online promotion system throughout the brand chain to accelerate the data accumulation from enterprise’s name to it brand. With fine management, precise product architecture design and corresponding operation strategies of online sales, we quickly promote the ranking of both brand and products, which finally enhances the ROI for the company effectively.

3分方案,7分执行,团队的生意意识决定生意成败。好方案、好团队、好意识会促进业绩倍增,杨中力营销咨询为每个企业提供高管团队成长训练计划,为不同部门的核心管理层注入全新生意战略认知,从顶层意识上正确辨别营销意图与关键举措,人人有目标、人人懂分拆。


Success is nothing but 30% of planning and 70% of execution so that the team's business awareness determines final result of the company. In other words, good plan, team, and awareness will lead to performance growth. Yang Zhongli Marketing Consulting Co., Ltd. provides the executive of enterprises with growth training plan, which empowers the core members of different departments with brand new awareness of business strategy such as the purpose and behavior of marketing campaign. In this wayeventually, every one of the company has goals and knows how to decompose the goals.

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